This Day is annually celebrated in order to promote awareness regarding the impact of IPs in our daily life as well as to celebrate the creativity, innovations and developments contributed by the creators and innovators around the world. Every year this Annual event is supported by the way of accounting a global message. The 2020 World IP Day focuses towards the amalgamation of IP rights with efforts to create a Green Future due to the mere fact that the choices we make today will shape our tomorrow.

            With the help of collective efforts, innovation, wisdom and creativity, the idea of developing a more effective way of securing a low-carbon future can be shaped. The campaign appreciates all the stakeholder in the sector involved in building and developing an environment based on cleaner alternatives and technologies by way of shifting from traditional fuel towards fossil-fuels as well as working towards a better and sophisticated way of dealing with sustainable food and natural resource management system.

            Similarly, the campaign aims to bring make difference by way of balanced and robust IP system which can support the emergence of a green economy that complements the earth’s life support system.