On this auspicious day where we celebrate The International Intellectual Property Day, we need to remember one fact. The fact concerns maintaining and valuating an Intellectual Property.  

Intellectual property valuation is an equivalent of valuing a business asset. As we progress through time it is quite important that your TM, copyrights, copyrights patents and designs should be evaluated from time to time. Evaluation process is a very strenuous process which involves carefully analyzing multiple factors that help determine why the intellectual property may have increased or decreased in its value. For example, if a business utilizes a trademark, then it is quite important to understand how much investment has gone into protecting that trademark. Furthermore, it is also important to understand what is the current market value of the trademark. The trademark may be utilized for multiple purposes such as branding a product, branding a service, for advertising the company, or for something as simple as creating an identity for the company. In the case of the well-known Trademark “Apple” we know that the trademark and the logo in particular have a very strong value in the market. This value can be determined by the amount of investment that has gone into protecting the Apple logo and the fact that the Apple logo is easily recognizable by most of the individuals who are aware about phones and Technology. It is well-know that apple has also invested a lot in promoting their brand especially their logo through advertisements, jingles, commercials and through their product designs. This has placed Apple at a level where its logo itself talks about the value of its product and its services. Furthermore, if one searches for apple over the world wide web it is easier to notice that it has a lot of ratings as a company, it has a very strong social media reach as a company, and in today’s date the Apple product created by the late Steve jobs is identified before the fruit in itself.

Anyone illegally attempting to utilize the Apple logo can be penalized in Crores because of the value that the trademark holds. The ability to identify this value of the trade mark is called as IP valuation. IP valuation helps people and businesses to estimate the right costing that needs to be imposed on royalties for utilizing the trademark, and for franchising the trademarks. 

Therefore, a strong well-built company without a mechanism to value its intellectual property would be a company foolish enough to run a show without knowing its own abilities and strengths.