Cookies policy

Why it is essential to modify your choices while entering a Website


HTTP cookies, even though of great importance to the modern Internet, are also a vulnerability to your privacy. While as a necessary part of web browsing HTTP cookies help web developers provide a more personal and interactive website visit, they also let websites remember you, your shopping carts, website logins, and more. But they can also be a treasure trove of private information about you that the criminals may use to spy on you.

But what are Cookies? And how do they pose a risk to your privacy?

What are Cookies?

In their simplest form, Cookies are little clusters or packets of data. A web server passes these data packets through to the computer after you’ve landed on a website. The computer then stores the data as files inside the cache of the browser.

There are several types of internet cookies out there, broadly six major types:

  • Session cookies
  • Persistent cookies
  • Third-party cookies
  • First-party cookies
  • Marketing cookies
  • Performance and analytical cookies.

How are they dangerous?

Since the data in cookies doesn’t change, cookies in themselves aren’t harmful. Neither can they infect computers with viruses or other malware. However, there are cyber-attacks that can hijack cookies and enable access to one’s browsing history.

This is the real danger- the ability to track an individual’s browsing history. In this, it is usually the 3rd party cookies that are responsible. Third-party cookies allow advertisers or analytics companies to track [1]an individual’s browsing history across the web on all sites that contain their advertisements.

Consequently, the advertiser can determine that a user first searched for, say, running apparel at a specific outdoor store before checking a particular sporting goods site and then a certain online sportswear boutique.

Zombie cookies are third-party cookies and are permanently installed on the users’ computers, even if they opt not to install cookies. They also reappear after deleting them. When zombie cookies first appeared, they were found to be created from data stored in the Adobe Flash storage bin. They are sometimes also called “flash cookies” and are extremely difficult to eliminate.

Legal Stand

Thanks to international privacy laws, among which is the EU’s General Data Protection Regulations (GDPR) and the Eprivacy Directive, websites must do a couple of things before they can install cookies in a browser or device:

  • Declare the cookies they use
  • Get the user’s consent to use these cookies

Why they need to get the user’s consent comes down to the type of information that cookies can gather. Cookies can collect what’s known as “personal data” or “personal information.” Personal data is any information that can be used to identify you or your household. Examples include Name; IP address; Email address; financial details; Login details etc.

Global privacy laws allow consumers to restrict who has access to personal information, revoke the consent to a company holding the personal data at any time, and refuse to accept marketing and other unnecessary cookies that collect personally identifiable data.

Most importantly, if a webpage wants to use cookies, it must inform the consumers:

  • Why the cookies are being used
  • Specifically what type of information they are collecting
  • How do they use the data and [2] who are they sharing  it with
  • How to revoke consent
  • How to delete cookies

Companies should mention these rights in a Cookie Policy. You’ll either find this inside the Privacy Policy or in a separately linked document. Usually, the Policy is found linked at the bottom of the website in the footer.


There is always the option to make or not to make cookies a part of one’s internet experience. You can limit what cookies end up on your computer or mobile device.

Allowing them will streamline your surfing. Removing cookies later can help you mitigate your risks of privacy breaches. It can also reset your browser tracking and personalization. Before removing it, however, it is better to evaluate the ease of use expected from a website that uses cookies. In most cases, cookies only improve the web browsing experience. To conclude, we may say that it is better to be on the lookout when it comes to Cookies.



1st Year LLB,




Baskaran & Associates is a well established law firm managed by Adv. H.B. Keshava. We specialize in multiple areas of law such as Intellectual Property Rights, Technology Laws, Labor Laws, Business Laws, ADR, Criminal Laws and Cybersecurity Laws. We are based out of Pune and Chennai, but have been handling clients from all across the country. We have a team of the best individuals comprising of Advocates, Patent Agents, Charted Accountants and Company Secretaries. We aim to serve, provide and help businesses grow.

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